After years spent quietly producing forward thinking indie rock that has accumulated large swathes of praise with the likes of U.S. GIRLS, YOUNG GUV, MICHAEL RAULT, and SLIM TWIG amongst others.... former ACTUAL WATER frontman TONY PRICE is stepping into the SPOTLIGHT.
The decorated and admired record PRODUCER, GUITAR WHIZ, SONGWRITER, and MULTI-INSTRUMENTALIST from GREEKTOWN, TORONTO is preparing to release his solo debut “I PREFER COCA COLA” on BURGER RECORDS this coming APRIL, 14, 2017.
Recorded in 2016, after-hours at MUSCLEWORKS, a boxing gym in North London, England in 2016, “I PREFER COCA COLA” is a flagrant display of TONY PRICE’s uncanny ability to make dirt out of sugar. Explosive DRUM BREAKS, irritating SAXOPHONE LEADS, and poorly executed GUITAR SOLOS threaten to ruin otherwise LOVELY, EXPERTLY WRITTEN AND ARRANGED SONGS throughout this EIGHT TRACK CASSETTE AND DIGITAL RELEASE.
, PRICE explores themes of CONSUMERISM, IDENTITY, LIFE, ROCK AND ROLL CULTURE, SELF ADMIRATION, EASTERN PHILOSOPHY, FESTIVAL CULTURE, ANGER, ASTROLOGY, SELF EXPRESSION IN THE DIGITAL AGE, SEMIOTICS, ALCHEMY, POP CULTURE’S ADDICTION TO IT’S PAST, GUITAR POLITICS, MASCULINITY, FAILURE, AND OTHER TOPICS RELATED TO THE OCCULT AND NARCISSISM on this album.
“I PREFER COCA COLA” on BURGER RECORDS will be the first in a long line of musical releases from TONY PRICE and his MAXIMUM EXPOSURE record label and production unit this year. He will unleash various projects that explore sounds in the worlds of BOUTIQUE ELECTRONIC FUNK, PARANORMAL GARAGE JAZZ, NEW JACK SWING, and POP soon!